Posts made in October, 2017

Motorsports Marketing 101

I was a NASCAR fan long before I began a career in the sport. Attending races was a visceral and visual experience. The smells, the sounds and the chaos of overwhelming crowds is a lasting memory. I was fortunate to begin my racing career in the mid-1990s, the very time when it was on a stratospheric trajectory into the public consciousness. This amazing period was the result of many things, but one of the most important was the attention from Madison Avenue. Yes, NASCAR has had corporate attention for decades, and for many years prior to the mid-1990’s. However, it was still considered a “southern sport” and any commercials or endorsements seen on...

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