Posts made in August, 2018

Social Media Doesn’t Replace Activation

SOCIAL MEDIA + ACTIVATION = SUCCESS! I have been involved in motorsports long enough that I have seen the before, and the after. When I began my career today’s brand of social media did not exist. However, it did exist, albeit in a different form. It wasn’t a digital platform, it was a human interaction. True, in person face to face activation. The result was tangible influence in the consumer space. Now that social media has become such a significant societal norm, motorsports included, the “social” part seems to be missing. In many cases, social media has become a crutch and a deterrent to success in a marketing platform. In my opinion, social media today is often not...

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