Social Media Doesn’t Replace Activation

SOCIAL MEDIA + ACTIVATION = SUCCESS! I have been involved in motorsports long enough that I have seen the before, and the after. When I began my career today’s brand of social media did not exist. However, it did exist, albeit in a different form. It wasn’t a digital...
Push “Random Play” On Your Career

Push “Random Play” On Your Career

I am a huge fan of music. Some of my earliest and fondest memories include my mom singing in the front seat of the car, as my brother and I sat in the back (without seatbelts, and yet we live). Journey, Fleetwood Mac, Goodbye Yellow Brick Road from Elton John and so...
Brand yourself … or be branded

Brand yourself … or be branded

The adage “first impressions matter” has never been truer. For better or worse in today’s digital-driven business environment you have less than 6 seconds to brand yourself. This often involves utilizing your online presence, which you should consider your virtual...
Motorsports Marketing 101

Motorsports Marketing 101

I was a NASCAR fan long before I began a career in the sport. Attending races was a visceral and visual experience. The smells, the sounds and the chaos of overwhelming crowds is a lasting memory. I was fortunate to begin my racing career in the mid-1990s, the very...
The lack of common courtesy

The lack of common courtesy

As we move further into the digital age, I am finding that we are becoming less and less “human-centric” in our business relationships. Email, text, Twitter — the new norm when it comes to communication, most of it instant — while necessary has...