ASKING the key question: What are we trying to achieve?
Analyze and understand the core competency of your business or brand. What sets you apart?
IDENTIFY the technical tools and human resources available to achieve the result.
Research and RECOMMEND actionable benchmarks to achieve that goal.
Worked with this consumer product company to develop both short- and long-term growth strategies, focused on three key areas:
- Brand Awareness
- Increased Sales
- New Product Development
Developed and implemented effective sales strategies resulting in four new distribution partners, netting a 35% profit increase across the 4-month period. The result: reduced amount of product created, increased consumer demand as a result of “sell out,” and eliminated long term inventory.
NEW PRODUCT DEVELOPMENT
Don always demonstrated above-average analytical skills through his knowledge of marketing and business analysis tools and was able to make solid recommendations that resulted in actionable plans.