BUSINESS STRATEGY

A successful business strategy begins with visualizing the result.

ASKING the key question: What are we trying to achieve?

Analyze and understand the core competency of your business or brand. What sets you apart?

IDENTIFY the technical tools and human resources available to achieve the result.

Research and RECOMMEND actionable benchmarks to achieve that goal.

CASE STUDY

Worked with this consumer product company to develop both short- and long-term growth strategies, focused on three key areas:

  • Brand Awareness
  • Increased Sales
  • New Product Development
BRAND AWARENESS
Created and executed a robust social marketing program across several channels, including Facebook, Twitter, and Instagram, resulting in significant brand awareness and additional sales. This included the creation of industry-specific graphic elements as well as video capture and editing.
INCREASED SALES

Developed and implemented effective sales strategies resulting in four new distribution partners, netting a 35% profit increase across the 4-month period. The result: reduced amount of product created, increased consumer demand as a result of “sell out,” and eliminated long term inventory.

NEW PRODUCT DEVELOPMENT
By analyzing existing products, opportunities were identified to create new merchandise options — at a lower price point and quicker production life cycle. Helped the client identify, produce, and bring to market new products that resulted in additional revenue streams to new and existing distribution partners.

Don always demonstrated above-average analytical skills through his knowledge of marketing and business analysis tools and was able to make solid recommendations that resulted in actionable plans.

Kay Ramsey

Business Development Manager, Vallen