Push “Random Play” On Your Career

Push “Random Play” On Your Career

I am a huge fan of music. Some of my earliest and fondest memories include my mom singing in the front seat of the car, as my brother and I sat in the back (without seatbelts, and yet we live). Journey, Fleetwood Mac, Goodbye Yellow Brick Road from Elton John and so...
Brand yourself … or be branded

Brand yourself … or be branded

The adage “first impressions matter” has never been truer. For better or worse in today’s digital-driven business environment you have less than 6 seconds to brand yourself. This often involves utilizing your online presence, which you should consider your virtual...
Motorsports Marketing 101

Motorsports Marketing 101

I was a NASCAR fan long before I began a career in the sport. Attending races was a visceral and visual experience. The smells, the sounds and the chaos of overwhelming crowds is a lasting memory. I was fortunate to begin my racing career in the mid-1990s, the very...
The lack of common courtesy

The lack of common courtesy

As we move further into the digital age, I am finding that we are becoming less and less “human-centric” in our business relationships. Email, text, Twitter — the new norm when it comes to communication, most of it instant — while necessary has...
The forest for the trees

The forest for the trees

Many people in charge of a company or brand believe they have a keen understanding of who they are and the identity that sets their brand apart. The natural closeness and familiarity with their product or service provide the basis for this belief. However as I have...