Marketing strategy & execution
Strategic business consulting
SWOT analysis & review
Social media strategy & activation
Brand building strategy
New product development
Social Marketing Platforms
Engaged by this producer of high-quality oils and lubricants, I managed a complex and multi-layered social marketing program centered around their entry into motorsport sponsorship.
Starting with the creation of new social platforms on Facebook, Twitter and Instagram, I planned and executed a robust social media calendar that covered 10 months, multiple races a week, two drivers in different racing series as well as the hiring and management of additional staff.
This program included planning and execution of engaging and relevant social content utilizing graphics, writing, video capture, editing and at track content capture and visual storytelling.
This program also included ongoing coordination with multiple sport properties that were part of their overall motorsports marketing platform including multiple race tracks on the NASCAR circuit, radio partners, as well as the World of Outlaws and ARCA racing series sanctioning body’s.
The result was an active and excited fan base, highlighted by measurable brand lift and above average industry engagement across all social platforms.
UNIVERSITY OF RACING
Marketing, Brand Development, New Product Strategy & Social Strategy
Focused on developing and executing a growth strategy for brand awareness across 3 key areas – increased sales, digital marketing, and additional product options.
Developed and implemented effective sales strategies resulting in 4 new distribution partners: Speed Sport, Hemmings Motor News, Summit Racing Equip., Indianapolis Motor Speedway, resulting in a 35% profit increase across 4-month period.
Created and executed a robust social media program across several channels including Facebook, Twitter & Instagram, resulting in significant brand awareness and additional sales. This included the creation of graphic elements via Photoshop, as well as video capture and editing.
By analyzing their existing products and production life cycle, I identified an opportunity to create new merchandise options at lower price point and quicker production life cycle. Worked with client to identify, produce and bring to market new products which resulted in additional revenue streams to both new and existing distribution partners.
Marketing, Activation & Brand Development