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Marketing

The message and method chosen to have an authentic conversation with your audience are central to success.

Traditional Collateral

First impressions do matter!
Social Media
Visual Branding
Graphics
Video Content
Web Development
Working with Smyle Media to understand which of these elements best suites your program allows you to build a program that speaks authentically to your core audience.

Drydene

Case Study

Engaged by this producer of high-quality oils and lubricants, we managed a complex and multi-layered social sports marketing program centered around their entry into motorsport sponsorship.

Social Media

Starting with the creation of new social platforms on Facebook, Twitter, and Instagram, we planned and executed a robust social calendar across 10 months – multiple races each week with two drivers in different racing series – as well as the hiring and management of additional staff.

Multi-Series Coordination

This program also included ongoing coordination with multiple sports properties that were part of their overall motorsports marketing platform, including multiple racetracks under the NASCAR, ARCA, and World of Outlaws sanctioning bodies plus radio partners.
This program included planning and execution of engaging and relevant social content utilizing graphics, writing, video capture, editing, and at-track content capture and visual storytelling.

THE RESULT

Measurable brand lift and above-average industry engagement across all social platforms.

An active and enthusiastic fan base across three national racing series.

“This program included ongoing coordination with multiple sports properties.”

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